Part Two of How to Plan A Successful EventThe the 5 W's of event planning include focusing on these questions: who, what, when, where, and why regarding the proposed event. In an earlier post, determining the demographics of the attending guests was the focus to ensure the event is appropriate for the intended audience.
The second part of planning an event is determining what the purpose of the event is, including the mission of the company sponsoring it. TECH cocktail has "mixer" events to bring people together in a relaxed setting to talk, watch start-up company demonstrations, and allow networking for job advancements as well as for future tech planning. An International Night planned for a college included an audience from ages 5 to probably 75, attending an 8 hour event to eat internationally inspired cuisine and watch performers from various countries. What was the purpose of International Night? To expose the county citizens to the languages being taught at the local college. The event was successful with over 500 in attendance.
What is the event's sole purpose, to entertain, teach, or provide networking opportunities? Each purpose will suggest a set-up with massive differences. Knowing the client, the customer and the audience is again key to event success and happy event planners. Next, the when of planning an event.
Photo attribution: somewhatfortyplus
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